![]() Here you have some popular words that play on fear that will help you just that. In fact, before you can offer your prospect a training that will solve his/her challenges, you will have to get involved in the challenges. It’s about teasing the fears and concerns of your target audience in order to make them interested. Playing on fear in marketing communication is not about threatening someone to do something they don’t want or about spreading negativity. The feeling of fear is probably the most powerful when it comes to grabbing the attention of your potential customers. Here you will also get an understanding of why these words should find their way into your marketing communication.įear is a powerful motivator. I could have provided you with a list of 92 words without explaining why these words could help you increase the number of training registrations – but do not fear. Here are 92 powerful words you can use to get more participants ![]() I have created a list of 92 powerful, compelling words that will help you sell your training. In other words, words that not only make the reader want to attend your training, but also makes them sign up.įortunately, you do not need to re-invent the wheel. Words that make the reader stop, feel something and then make them take an action. The key is to use powerful, attention-grabbing and compelling words (in many cases adjectives and command words) in a way that seems natural and not forced. ![]() ![]() Would you rather attend a seminar, or get unique insights into the secrets of industry experts? Would you prefer to buy a set of speakers or an award-winning audio system? When you are formulating texts for your marketing communication, the words you use are crucial to whether or not you manage to sell your training.
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